Archives September 2010

The Roadmap to Measuring Social Return on Investment

I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts to promote awareness for the event (for money). They have been awesome enough to let me repost it here. Measuring the ROI (or Return on Investment) of social media is a trending topic these days among businesses, especially the ones

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Defining Social Commerce

I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts to promote awareness for the event (for money). They have been awesome enough to let me repost it here. So you know that Lift Summit is all about social commerce and that it’s a part of social media, but what

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Why I Hate Product-Company Exclusive Contracts

Have you ever wanted to buy a  product, only to find out that you can’t have it because some company you’re not a customer with has exclusive rights to it? This is a problem I’ve encountered more than once in the technology world over the years. Examples include: iTunes can only be played on iPods.

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