Category Conferences and Events

Understanding the Impact of Social Media at Analytics Training Camp

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Eric Boggs and Adam Covati are the founders of Argyle Social. You can follow them on Twitter @ericboggs and @covati.  Eric’s in his argyle sweater vest. Where’s Adam’s?  Argyle Social helps marketers

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Tying Offline and Online Together at Analytics Training Camp

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Jim Hazen is the Analytics Director for Capstrat, and emcee for today’s Triangle AMA Analytics Training Camp. You can follow him on Twitter @hazenj.   Tying the offline and online worlds together This

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Testing and Optimization at Analytics Training Camp

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Naoshi Yamauchi is Director of Analytics at Brooks Bell Interactive. You can follow him on Twitter @yamalytics. “Don’t settle for average” Why test? We optimize our daily lives without knowing it. Examples: Emails: labels, folders.

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