Social Fresh: Managing social media with limited resources

Panel: Lisa Hoffmann (@lisahoffmann) with Duke Energy Brian Dresher (@bdresher) with USA Today Chris Moody (@cnmoody) with Bandwidth.com/Phonebooth.com Jennifer Ecclestone (@jenecclestone) with General Motors Moderator: David B Thomas (@DavidBThomas) with SAS From the program: Implementing social media can often cost more money and time than the most educated company is prepared for. The most common

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Social Fresh: Being there before the sale

Presenter: Greg Cangialosi (@gregcangialosi), CEO of Blue Sky Factory From the program: It is the oldest of sales and marketing stand bys. Form a relationship with the customer before trying to sell them something. The reality of social media tools allows a new level of relationship building for companies large and small, B2B and B2C.

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Social Fresh: KEYNOTE – The real-time revolution

Presenter: Amber Naslund (@ambercadabra) Director of Community for Radian 6. From the program: New blueprints for doing business at the speed of now. Our keynote is a special treat this year with Amber Naslund presenting for the first time in Charlotte. She is one of the highest rated speakers in Social Fresh history. And she

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