What’s the ROI on a Tweet Ad?

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Here we go again. A few days ago we got the news that Facebook will be offering Sponsored Stories – news feed highlights turned into sidebar ads. Today, Twitter launched Tweet ads paid

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Social Media Omnipresence

Those of us that are really into social media theory and best practices know quality is king. I know the phrase is actually “content is king”, but even that means quality content. When it comes to involvement in social networks, quality is king. Quality relationships. Yeah, yeah. You know this. Why am I saying it

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Creating Your Online Brand: Getting a Blog

I’ve recently been helping a few people start up their online brands. Guiding them on where to go first, and teaching them how to best use those platforms. So I thought I’d put it here. This may turn into a series of posts explaining how to set up your online brand based on how I’ve

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