I had an unfortunate experience with my cable/internet service provider last night. The company will remain nameless, but it really got me thinking about the importance of communication in business. The scenario was this: I signed up for the service through my power company because they told me they’d be able to get me a
As marketers, we spend a lot of time talking about what obligations businesses have in social media. Be present. Be honest. Be transparent. Be consistent. We talk about the great opportunities there are for customer service through social media platforms like Twitter and Facebook. When someone complains, respond to it. It’s great because other people
Have you ever wanted to buy a product, only to find out that you can’t have it because some company you’re not a customer with has exclusive rights to it? This is a problem I’ve encountered more than once in the technology world over the years. Examples include: iTunes can only be played on iPods.