Lift Summit Panel: Social Shopping for B2B

Panel members:  Jeff Cohen (Moderator), Managing Editor of SocialMediaB2B.com Robert Ball, CEO and Co-founder of Office Arrow, LLC Mike Lewis, Chairman and Co-founder of Office Arrow, LLC Eric Bradlow, Co-Director of Wharton Interactive Media Initiative Steve Ennen, Managing Director of Wharton Interactive Media Initiative From the program: Exploring the effect of flash sales sites like

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Defining Social Commerce

I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts to promote awareness for the event (for money). They have been awesome enough to let me repost it here. So you know that Lift Summit is all about social commerce and that it’s a part of social media, but what

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Social Shopping for B2B

I first wrote this post for the Lift Summit blog, where I’ve been contracted to create promotional posts for the event (for money). They have been awesome enough to let me repost it here. It’s easy to see how social shopping can be beneficial for business to consumer (B2C) companies. Consumers like to reference other

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