Finding Your Target Audience

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the

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Culture and Strategy

I just read a tweet: I thought this was great. That @colincolin knows what he’s talking about. I get so tired of experts telling everyone how to use social media. Even if they’ve done a bunch of research and their advice is sound, I hate that people can get smug about it. “You’re doing it

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What’s the ROI on a Tweet Ad?

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Here we go again. A few days ago we got the news that Facebook will be offering Sponsored Stories – news feed highlights turned into sidebar ads. Today, Twitter launched Tweet ads paid

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