I wrote a post Monday that got some publicity when my friend Jay Dolan wrote an answer post yesterday. It was on what I call social media slavery. Being so attached to your platforms online that you drop the ball on real life. Or at least think of it as secondary. Jay thinks I was
I wrote a post last week about Social Media Omnipresence. About how impossible it is, and how trying to achieve it can actually harm your brand. I have the same sentiments about social media slavery. Be present. Be consistently present. Sure. But don’t be a slave to social media. Don’t feel like you have to
As marketers, we spend a lot of time talking about what obligations businesses have in social media. Be present. Be honest. Be transparent. Be consistent. We talk about the great opportunities there are for customer service through social media platforms like Twitter and Facebook. When someone complains, respond to it. It’s great because other people