I first wrote this post for the Lift Summit blog, where I’ve been contracted to create promotional posts for the event (for money). They have been awesome enough to let me repost it here.

The news has just come out that PGi will be previewing a new application of theirs at Lift Summit. PGi (Premiere Global Worldwide) offers web conferencing, online meetings, webinars and conference call services. With over 50,000 companies—including close to 90% of the Fortune 500—as customers, they must be doing something right.

The Atlanta based company has operations in 24 countries, and according to their press release, 12 million people use their services to meet, work and collaborate every month. The PGi website describes the business in three points:

1. Virtual meeting experts for your global community
2. Technology designed with people in mind
3. Helping the world make meaningful connections, everywhere, every day

So what will they be previewing on September 23? PGi Founder, Chairman and CEO Boland Jones explains it this way: “Effective social strategies are transforming the way people interact. PGi will preview the newest social connector on the market, designed to ‘lift’ businesses by improving the way they collaborate. We’ve combined the best of audio, video and web conferencing, along with social networking, in a simple and elegant new application that puts people, not technology, front and center – giving them a more natural and intuitive way to connect.”

This is the kind of focus you will find at the Lift Summit conference. As a social media event, the session topics will revolve around building successful business efforts by focusing on people. PGi’s presence and new application will fit right in.

Mike Lewis, Chairman of OfficeArrow.com—a sponsor of Lift Summit—says that “PGi’s participation will bring added value to Lift Summit’s sessions that will feature social shopping experts and social media marketing executives sharing their views and experiences on how to establish successful and measurable strategies that monetize social media efforts.”

Lift: The B2B Social Commerce Summit is a “must attend” event for marketing executives, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business. This year’s event will take place on September 23 in Atlanta.

Photo by Andres Rueda