I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts to promote awareness for the event (for money). They have been awesome enough to let me repost it here.

Measuring the ROI (or Return on Investment) of social media is a trending topic these days among businesses, especially the ones who are hesitant to join these efforts. Demonstrating that ROI for social media can be measured, and that it involves more money for the company, can be the key to getting the go ahead for social media involvement within your organization.

But how? Is it possible to measure the ROI of a single tweet, blog post or update? How do you measure the ROI of all of them? This Thursday, September 23, Lift Summit will answer these questions for you with the “Roadmap to Measuring Social Return on Investment”.

Members of the panel include Dennis Stoutenburgh, Steve Ennen, Michael Thomas and Mike Gelfond. Dennis Stoutenburgh is President and COO of IDL Corp. As such, he is responsible for overall profit and loss, operations, and customer satisfaction of ILD’s Outsourcing divisions. Before joining ILD, and recently launching Social Strategy1, he was President of the Communications Group of Intellicall.

Steven Ennen is the managing director of the Wharton Interactive Media Initiative, with 15 years’ experience in online strategies. Previously, he was VP for Digital Business Strategies at American Business Media. In this position, he advised media and marketing companies on video and mobile messaging, social networks and digital revenue strategies.

Michael Thomas is Principal of Effective Engagements and Director of Social CRM Strategies for Social Strategy1. As an authority in Customer Relationship Management (CRM), he brings expertise in strategy development and social media engagement. He was serves Social CRM Leadership Council for Radian6, and was named a Rockstar of Social CRM by their Social Media Listening Platform.

Mike Gelfond is Executive Vice President of Client Services at Mastermind. He has 10 years’ experience in digital advertising with expertise in social media, promotions, reputation management, analytics, CRM, and lead generation. He has previously worked with clients such as Bayer Cropscience, Coca-Cola and the NFL Network.

Lift: The B2B Social Commerce Summit is a “must attend” event for marketing executives, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business. This year’s event will take place on September 23 in Atlanta.

Photo by cygri