I read a post today by Christopher S. Penn called “Apprenticeship, little things and formulae for success”. It starts out by explaining how apprenticeships worked in old Japan. For instance, an apprentice to a master blacksmith might have been charged with sweeping the shop for four years. In doing so, he would have had the advantage of observing all aspects of the blacksmith’s business, including how business fluctuated throughout the seasons and societal changes. Things he wouldn’t have been exposed to by reading a textbook.

Chris later connects this to the growing social media field, encouraging newcomers to follow those who are successful and emulate their ways. Since I am one of these newcomers, this post is particularly interesting to me. I am nearing the end of my second internship. My first was at a traditional PR firm during the last semester of my college career. A few years later, I have the good fortune of interning for David B. Thomas, a respected figure in the social media world.

Although my internship has been just short of three months, I have learned a tremendous amount of information. Not only about new social media platforms and what they do, but also how to use them effectively for business. Not everything I know has come directly from Dave, but through my internship and his guidance, I’ve learned where to find that information. I’ve taken recommendations from him on who to follow on Twitter, which blogs to read, and groups I should join on LinkedIn. I have even met a couple of his social media friends. Now I’m learning from them, and those they respect.

Although social media is relatively new, other options for learning the ropes are popping up all over. Online schools are offering certificate programs and one-year master’s degrees. Major universities are starting to offer full-fledged degree programs and students will now be learning from textbooks. Although these certificates and diplomas will look great on resumes, I agree with Chris: Internships (our version of apprenticeships) are the best way to learn how to be an effective, successful participant in social media. If you don’t have the opportunity for an internship, follow respected professionals—like Dave and Chris. Listen to their advice and follow their examples.

Got any advice for a social media apprentice? Please share in the comments.

Photo by Okinawa Soba