I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts to promote awareness for the event (for money). They have been awesome enough to let me repost it here.

This year’s Lift Summit will be hosted by three sponsor companies: Wharton Interactive, Office Arrow and Social Strategy1. Who are these companies, and what do they do?

Wharton Interactive Media Initiative (WIMI) is a data-driven effort geared toward digital and interactive media. The endeavor focuses on this areas effect on global business and the implications it has on traditional business models. According to the website, WIMI’s goals are to:

• Bring a passionate data-driven perspective to media business
• Distinguish itself with a tight focus on the interaction between content provider and user
• Bring world class research rigor to better understand these interactions in order to drive new business strategies and tactics, reshaping the media landscape.

Office Arrow is a collaborative community developed for office professionals by office professionals. Members include executive and administrative assistants, office managers, small business executives and more. They can create their own profile, and connect and collaborate with each other through groups and discussions. They can search the site for answers to questions, and can even purchase things like travel and office supplies getting Office Arrow deals.

The company website explains that they “are looking to build the world’s largest online collaborative business community for office professionals, to empower you to connect, communicate and collaborate with others who share your interests and challenges, peers who you can trust, call on, and help.”

Social Strategy1 leverages social media monitoring technologies to help companies capitalize on the opportunities that are available on the social web. The company’s outsourcing online business management system monitors and analyzes digital and social community channels, and is backed up by business experts who analyze the data for sentiment and opportunity. According to the website, Social Strategy1’s philosophy is to:

• Believe in Partnerships
• Strive For Innovation
• Recognize Individuality
• Value Human Touch
• Appreciate Resources

On September 23, Lift Summit attendees will have the opportunity to meet professionals from these sponsors, as well as learn from them during keynote and panel sessions.

Lift: The B2B Social Commerce Summit is a “must attend” event for marketing executives, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business. This year’s event will take place on September 23 in Atlanta.

Photo by Thomas Hawk