I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts to promote awareness for the event (for money). They have been awesome enough to let me repost it here.

You know what social commerce is, and how it relates to social media. You know that it affects the way we live and do business. But putting it into practice is a different story.

What are the social commerce best practices? What are its challenges?

On Thursday, September 23, Lift Summit is going to help get you started with the panel session “Social Commerce: Practices and Challenges – What Works, What Doesn’t”. This session will touch on such issues as:

• Interacting with vertically-focused online communities
• How content can enhance customer interaction and loyalty, while also increasing word of mouth
• Challenges of regulated industries

The panel members will include Dave Williams, Jon Caddell and Donna Bedford. Dave Williams is CEO, President and Co-Founder of BLINQ Media. Recognized as a thought leader and innovator in digital advertising, he helps clients identify key industry trends and capitalize on them. BLINQ media is a social engagement advertising company based in Atlanta, GA.

Jon Caddell is the Digital Advertising Director for ING U.S. Financial Services. Here is responsible for digital media and general oversight of adoption and utilization of digital marketing for the company brand. He previously worked for Coca-Cola, managing digital marketing for brands under the My Coke Rewards program.

Donna Bedford is the Global SEO Lead for Lenovo. In this role, she promotes awareness through social media marketing, including blogger, Twitter and Facebook outreach. She has more than 17 years’ experience in web, working with Fortune 500 companies both in the US and the UK.

Lift: The B2B Social Commerce Summit is a “must attend” event for marketing executives, senior management and business owners looking to apply real-world social tactics that drive sales lift to their business. This year’s event will take place on September 23 in Atlanta.

Photo by The Consumerist