As marketers, we spend a lot of time talking about what obligations businesses have in social media. Be present. Be honest. Be transparent. Be consistent. We talk about the great opportunities there are for customer service through social media platforms like Twitter and Facebook. When someone complains, respond to it. It’s great because other people
Those of us that are really into social media theory and best practices know quality is king. I know the phrase is actually “content is king”, but even that means quality content. When it comes to involvement in social networks, quality is king. Quality relationships. Yeah, yeah. You know this. Why am I saying it
Social media analytics are a very important part of your social media marketing campaign. They can tell you where you’re successful, where you need improvement, and where you should abandon ship. Where you should spend more, and where you should tighten budget. Certain software can also link profits to certain social media efforts. I read