I say it all the time. Customer service is so important in social media. I recently cashed in on one company’s excellent customer service in social media, and I thought I’d share. Due to some extenuating circumstances, I really needed to talk to my bank–Bank of America. I called them to no avail. In fact,

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Panel: Shawn McPike (@shawnmcpike) with AT&T Kevin Cole (@BofA_help) with Bank of America Sean Doherty (@srdoherty) with Sprint Diana Plazas (@dianap) with Doubletree Hotels Moderator: Bert Dumars (@Bwdumars) with Newell Rubbermaid From the program: It is becoming more and more common for brands to turn to platforms such as Twitter, Facebook, and online forums not

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