As marketers, we spend a lot of time talking about what obligations businesses have in social media. Be present. Be honest. Be transparent. Be consistent. We talk about the great opportunities there are for customer service through social media platforms like Twitter and Facebook. When someone complains, respond to it. It’s great because other people
Those of us that are really into social media theory and best practices know quality is king. I know the phrase is actually “content is king”, but even that means quality content. When it comes to involvement in social networks, quality is king. Quality relationships. Yeah, yeah. You know this. Why am I saying it
Presenter: Greg Cangialosi (@gregcangialosi), CEO of Blue Sky Factory From the program: It is the oldest of sales and marketing stand bys. Form a relationship with the customer before trying to sell them something. The reality of social media tools allows a new level of relationship building for companies large and small, B2B and B2C.