As marketers, we spend a lot of time talking about what obligations businesses have in social media. Be present. Be honest. Be transparent. Be consistent. We talk about the great opportunities there are for customer service through social media platforms like Twitter and Facebook. When someone complains, respond to it. It’s great because other people
Those of us that are really into social media theory and best practices know quality is king. I know the phrase is actually “content is king”, but even that means quality content. When it comes to involvement in social networks, quality is king. Quality relationships. Yeah, yeah. You know this. Why am I saying it
I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. “What gets measured, gets managed.” -Peter Drucker This week has been a gold mine for social media info in Raleigh. Last night’s Triangle Social Media Club event, featuring Argyle Social—a social media