Lift Summit Panel: Social Shopping for B2B

Panel members:  Jeff Cohen (Moderator), Managing Editor of SocialMediaB2B.com Robert Ball, CEO and Co-founder of Office Arrow, LLC Mike Lewis, Chairman and Co-founder of Office Arrow, LLC Eric Bradlow, Co-Director of Wharton Interactive Media Initiative Steve Ennen, Managing Director of Wharton Interactive Media Initiative From the program: Exploring the effect of flash sales sites like

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Lift Summit Session: Academically-Practical and Practically-Academic Learning in Interactive Media

Speaker: Eric Bradlow, Co-Director of Wharton Interactive Media Initiative From the program: The world of practice and academia have never collided so positively and mightily as in the sector of interactive media. The presentation will focus on practically-academic and academically-practical findings in interactive media and their implications for social commerce and social shopping. The intent

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Making Friends With Companies on Twitter

Last Thursday, I attended a Triangle AMA event, which happened to be the only stop in North Carolina for Scott Stratten’s Unbook Tour. The entire event was awesome, but I’d like to focus on a story Scott told about tweeting with a business. Scott was introduced to an online scheduling service—Tungle.me—by a friend trying to

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