Social Shopping for B2B

I first wrote this post for the Lift Summit blog, where I’ve been contracted to create promotional posts for the event (for money). They have been awesome enough to let me repost it here. It’s easy to see how social shopping can be beneficial for business to consumer (B2C) companies. Consumers like to reference other

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I Hate Spammy DMs

I recently decided to follow everyone on Twitter who was following me, both as a sign of reciprocation (accepting they’re e-friendship) and so they could DM me. This has worked well in some cases; I’ve met some great people. Some of whom I’ve met and had great conversations with. One I’ve helped to create her

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How Social Media Transforms the Way We Live and Do Business

I first wrote this post for the Lift Summit blog, where I’ve been contracted to create posts promoting awareness for the event (for money). They have been awesome enough to let me repost it here. Social media has revolutionized the way we connect with others, exponentially increasing our social circles. Using tools like Facebook, Twitter,

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