Category Conferences and Events

Social Fresh: Managing social media with limited resources

Panel: Lisa Hoffmann (@lisahoffmann) with Duke Energy Brian Dresher (@bdresher) with USA Today Chris Moody (@cnmoody) with Bandwidth.com/Phonebooth.com Jennifer Ecclestone (@jenecclestone) with General Motors Moderator: David B Thomas (@DavidBThomas) with SAS From the program: Implementing social media can often cost more money and time than the most educated company is prepared for. The most common

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Social Fresh: Being there before the sale

Presenter: Greg Cangialosi (@gregcangialosi), CEO of Blue Sky Factory From the program: It is the oldest of sales and marketing stand bys. Form a relationship with the customer before trying to sell them something. The reality of social media tools allows a new level of relationship building for companies large and small, B2B and B2C.

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