Category Conferences and Events

Additional Lift Summit Live Blogging Posts

These are the posts written by Chrissy Scivicque who was live blogging the sessions I wasn’t. Thanks Chrissy! Session: Social Commerce Maturity: From Participation to Transformation Session: How Social Media Transforms the Way We Live and Do Business Panel: Social Media Strategies and Tactics That Lift Sales Leveraging Online Conversations to Accelerate Prospect Consideration Throughout the Buying

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Lift Summit Panel: The Roadmap to Measuring Social Return on Investment (SROI)

Panel Members: Dennis Stoutenburgh, President and COO of ILD, Corp. Leslie Darling, Vice President of East Coast Media for comScore, Inc. Michael Thomas, Director of Social CRM Strategy of Social Strategy1 Mike Gelfond, Executive Vice President of Client Services for Mastermind From the program: Understanding the dynamic metric system used to measure ROI Key elements

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