What Actually Matters?

I have to ask myself this question regularly. There are so many inputs we get every day. Social media, TV and movies, the news, our friends, email newsletters, browsing the internet, billboards, mailed flyers, and many more. It overwhelms me. I take it all in, and then I shut it all out. Over and over

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Finding Your Target Audience

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. This is a post in a series on the Top Social Media Marketing Questions for 2011. Today’s question is “How do I effectively find my target audience with social media?” Social media and the

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How to: Improve Customer Engagment

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. This is the fourth in a series of posts where Morgan and I will be addressing the top 10 questions for social media marketing in Social Media Examiner’s 2011 Social Media Marketing

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