Ethics and Ghost Blogging

Yesterday, I wrote a post about the FTC Disclosure Guidelines for bloggers. In a comment, someone asked me about ghost blogging. What does the FTC think about it? Is it ethical? I wasn’t sure, so I looked into it and the answer is: jury’s still out. The FTC does not include ghost blogging in its

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FTC Disclosure Guidelines for Bloggers

I’ve been writing a series of posts for a conference I’ll be attending at the end of this month. I’m being paid to write the pre-event posts to promote awareness of the event, and hopefully increase attendance. To keep all my writings together, and promote awareness for my blog and that of the event, I’ve

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Creating Your Online Brand: Getting a Blog

I’ve recently been helping a few people start up their online brands. Guiding them on where to go first, and teaching them how to best use those platforms. So I thought I’d put it here. This may turn into a series of posts explaining how to set up your online brand based on how I’ve

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