Tying Offline and Online Together at Analytics Training Camp

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Jim Hazen is the Analytics Director for Capstrat, and emcee for today’s Triangle AMA Analytics Training Camp. You can follow him on Twitter @hazenj.   Tying the offline and online worlds together This

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Testing and Optimization at Analytics Training Camp

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Naoshi Yamauchi is Director of Analytics at Brooks Bell Interactive. You can follow him on Twitter @yamalytics. “Don’t settle for average” Why test? We optimize our daily lives without knowing it. Examples: Emails: labels, folders.

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Just Show Up and Write

Through following my friend Rick Stilwell‘s blog, I found a post from Copyblogger entitled “How to Show Up and Write“. Ask any writer how to write, and they will tell you, logically enough: Write. Write every day. Write at the same time. Write for hours. Write for 20 minutes. Just show up and write. The

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