Participating in St. Baldrick’s

Hello, readers. I’m writing to let you know that I’ve decided to participate in St. Baldrick’s as a shavee. This will involve a lot of social media outreach to raise money, so I think it’s appropriate to write about here. For anyone who doesn’t know, St. Baldrick’s is an awesome foundation that raises money for

Read More

What’s the ROI on a Tweet Ad?

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Here we go again. A few days ago we got the news that Facebook will be offering Sponsored Stories – news feed highlights turned into sidebar ads. Today, Twitter launched Tweet ads paid

Read More

Facebook Sponsored Stories: Creepy or Totally Cool?

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. For the last couple of days,  there’s been some chatter about the new addition to Facebook for business: Sponsored Stories. Our local newspaper, The News and Observer, put out an article briefly explaining the

Read More