As the year wraps up, and we look forward to another, I’ve been looking at strategy for clients. This is time to look at what’s happened over the past year. Identify what has worked, and what hasn’t. See what we can tweak to make this year better than last. What I’ve learned from this process,
I say it all the time. Customer service is so important in social media. I recently cashed in on one company’s excellent customer service in social media, and I thought I’d share. Due to some extenuating circumstances, I really needed to talk to my bank–Bank of America. I called them to no avail. In fact,
I had an unfortunate experience with my cable/internet service provider last night. The company will remain nameless, but it really got me thinking about the importance of communication in business. The scenario was this: I signed up for the service through my power company because they told me they’d be able to get me a