I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. Naoshi Yamauchi is Director of Analytics at Brooks Bell Interactive. You can follow him on Twitter @yamalytics. “Don’t settle for average” Why test? We optimize our daily lives without knowing it. Examples: Emails: labels, folders.
Social media analytics are a very important part of your social media marketing campaign. They can tell you where you’re successful, where you need improvement, and where you should abandon ship. Where you should spend more, and where you should tighten budget. Certain software can also link profits to certain social media efforts. I read
I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. “What gets measured, gets managed.” -Peter Drucker This week has been a gold mine for social media info in Raleigh. Last night’s Triangle Social Media Club event, featuring Argyle Social—a social media