New Year’s Resolution for Your Strategy

As the year wraps up, and we look forward to another, I’ve been looking at strategy for clients. This is time to look at what’s happened over the past year. Identify what has worked, and what hasn’t. See what we can tweak to make this year better than last. What I’ve learned from this process,

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Social Media Customer Service Win

I say it all the time. Customer service is so important in social media. I recently cashed in on one company’s excellent customer service in social media, and I thought I’d share. Due to some extenuating circumstances, I really needed to talk to my bank–Bank of America. I called them to no avail. In fact,

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What Black Friday can teach us about social media

I first wrote this post for the Media Two blog Media Two Point {oh!}. They’ve been awesome enough to let me repost it here. I’ve recently been reading a lot about saving money over the holiday season for a client. There are countless survival guides to Black Friday shopping. I personally have only participated in Black Friday

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