Social Media Analytics Make the World Safer?

Social media analytics are a very important part of your social media marketing campaign. They can tell you where you’re successful, where you need improvement, and where you should abandon ship. Where you should spend more, and where you should tighten budget. Certain software can also link profits to certain social media efforts. I read

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Making Friends With Companies on Twitter

Last Thursday, I attended a Triangle AMA event, which happened to be the only stop in North Carolina for Scott Stratten’s Unbook Tour. The entire event was awesome, but I’d like to focus on a story Scott told about tweeting with a business. Scott was introduced to an online scheduling service—Tungle.me—by a friend trying to

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I Hate Spammy DMs

I recently decided to follow everyone on Twitter who was following me, both as a sign of reciprocation (accepting they’re e-friendship) and so they could DM me. This has worked well in some cases; I’ve met some great people. Some of whom I’ve met and had great conversations with. One I’ve helped to create her

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